• Target


  • Type


  • Close Date

    Oct 11 2019

  • Status


RISK WARNING: Your capital is at risk. The risks include: the lack of liquidity in this market in terms of being able to realise investments and the loss of the value of investment. When you invest any loss in value will not be covered by the Financial Services Compensation Scheme.
Please read FULL risk warning.


Connido is developing a baby monitor (and connected mobile app) that tracks a baby’s sleep routine and advises their parents.

Investment closes only once the total pledged amount passes the minimum of £350,000

Total Pledged: £565,000



A pledge is not a commitment. You will be asked to confirm in the next section.



Bluebell (Connido Limited) is a UK-based start-up formed by a team of parents, doctors, product designers and engineers building the world's best data driven wellbeing solution for both baby and parents and make their lives easier and less stressful.

Bluebell Smart monitoring system is the world’s first wearable solution to support both baby and parent. It provides a better, more reliable and convenient baby monitoring experience, monitors parents' well-being (sleep, activity and mood); and take away the guess by offering data and evidence-based support with parents’ day to day challenges. Bluebell’s primary target customer is a first-time parent, who is looking to buy a baby monitor, but is looking for a more convenient and improved solution. However, based on the initial customer feedback even 30% of second-time parents are also interested in Bluebell’s solution and they value routine-based benefits more than the first-time parents. 

Deal Manager avatar

Deal Manager
Tobias Hurdle

  • Sector: Consumer / Retail
  • Region: UK: London
  • Stage: Early stage - early revenues, pre-profit
  • Eligible Tax: EIS
  • Board Requirement: Will consider further board appointments
  • Pre Money Valuation: £2,750,000
  • Share Price: £51.84
  • Originator: Envestors
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Originator: Envestors

Investment Focus: Equity and Debt

About: Envestors is a FCA regulated corporate finance adviser in the UK and operates an international network of sophisticated investors investing an average of £42,000 in high growth unquoted companies seeking £250,000 to £2m in equity funding.

Contact Name: Oliver Woolley

  • Registered Investors
    Over 1000
  • Investment through platform
    Over £100m