• Target

    £3,000,000

  • Type

    Equity

  • Close Date

    May 1 2019

  • Status

    Live

RISK WARNING: Your capital is at risk. The risks include: the lack of liquidity in this market in terms of being able to realise investments and the loss of the value of investment. When you invest any loss in value will not be covered by the Financial Services Compensation Scheme.
Please read FULL risk warning.

Coull

Coull is a video tech company that generates incremental revenue for publishers and engaged consumers via its unique, non-intrusive, ad formats.

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Overview

In a marketplace where producing or buying video content comes at a high cost to publishers, this typically limits supply opportunity. Coull offers a suite of advertising products that enable publishers to monetise that content effectively by targeting specific viewers, enhancing viewer engagement and generating incremental revenues. 
 
Coull has developed its own in-house advertising technology, OverStream. OverStream‘s in-video advertising formats have been designed to generate incremental revenue for video owners, whilst delivering advertisers highly engaged relevant audiences for their campaigns. The technology to send a contextually relevant In-Video ad ensures adverts are highly viewable and delivered where the content is most relevant to advertisers, ensuring that the advertising message is aligned to the browsing interests of the user. The technology is designed to analyse the content of the page that the user is viewing and uses this information to send a targeted in-video advert.  Coull’s formats are unique in that video adverts appear whilst the user is viewing content, increasing the engagement between the viewer and audience. 
Coull formats graphic
Deal Manager avatar

Deal Manager
Scott Haughton

  • Sector: Media and Creative
  • Region: UK: South-West
  • Stage: Early stage - early revenues, pre-profit
  • Eligible Tax: EIS
  • Board Requirement: Board In Place
  • Pre Money Valuation: £5,900,000
  • Share Price: £0.04
  • Originator: Envestors
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Originator


Originator: Envestors

Investment Focus: Equity and Debt

About: Envestors is a FCA regulated corporate finance adviser in the UK and operates an international network of sophisticated investors investing an average of £42,000 in high growth unquoted companies seeking £250,000 to £2m in equity funding.

Contact Name: Oliver Woolley

  • Registered Investors
    Over 1000
  • Investment through platform
    Over £100m