• Target

    £1,000,000

  • Type

    Equity

  • Close Date

    Aug 15 2018

  • Status

    Live

RISK WARNING: Your capital is at risk. The risks include: the lack of liquidity in this market in terms of being able to sell shares; the loss of the value of investment; and dilution of shareholding. When you invest any loss in value will not be covered by the Financial Services Compensation Scheme. Please read FULL risk warning.

The Services Family Ltd

Trading as Equals©, The service family ltd is a Fin-tech company that will distribute financial products to members of the Affinity

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A pledge is not a commitment. You will be asked to confirm in the next section.

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Overview

·  The Services Family Limited (TSFL), was founded in response to some of the recognised disadvantages suffered by members of the services (Armed Forces, Blue light services and their family’s) when accessing financial products. These disadvantages arise due to life-stage and ‘non-standard lifestyle’ giving rise to anomalous or ‘thin’ credit histories. Meaning members of the affinity don’t match the strict financial assessment criteria of many financial institutions. 
 
· Currently this is an undeserved market, composed of 5.7m addressable customers in the UK.
 
· Most UK financial institutions fail to assess adequately the risk profile of their customers (to the customers disadvantage); leading to either over charging or a refusal to offer ‘best’ or automated products. These restrictions are particularly acute in insurance (personal & business) and unsecured loans: It can take several years after leaving the service before personnel can ‘compete equally’ with non-services personnel. 
 
· To address these disadvantages and to serve its customer base, TSFL has developed a financial technology platform which has a web front end, personal information portal and integrated risk modelling platform. The concept is to deliver advanced risk modelling to underwriters to enable an expanding range of tailored general insurance and SME credit products to be sold through the TSFL integrated platform to an underserved market.  

 
· TSFL will first focus on insurance, then consumer credit and when ready, home lending. TSFL has configured and agreed to provide a distribution channels for ‘off-the-shelf’ insurance and credit products to fully develop the risk modelling. Offering early cash generation increases significantly shareholder value, both for current and new investors participating in this raise. Competitive pricing established distribution and a limited product offering ensures that TSFL is revenue generative and any downside risks from delays in risk technology delivery are mitigated and controlled.

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Deal Manager
Scott Haughton

  • Sector: Financial Services
  • Region: UK: London
  • Stage: Pre-revenue, over £200k invested to date
  • Eligible Tax: EIS
  • Board Requirement: Will consider further board appointments
  • Pre Money Valuation: £3,033,340
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