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Profitable health technology company with a mission to encourage people to participate in physical activity
Investment closes only once the total pledged amount passes the minimum of £500,000
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Intelligent Health Ltd is a healthcare company focused on getting the inactive in our society to become active. 25% of the UK population does less than 30 minutes of exercise a week. Over the last 3 years we have proven that we can reach the most inactive people and get them active through our game “Beat the Street”. To date we have engaged over 500,000 participants and in some towns, reaching up to 39% of the population by connecting with local communities. Not only is this level of engagement unrivalled but we have shown that we can sustain this behaviour change for over 2 years which sets Beat the Street apart from any other intervention.
We are now well established in the UK and with initial projects also completed in Europe. In the last financial year the Company grew revenues from £1m to £2.6m per annum. These revenues are derived from clinical commissioning groups, local councils and commercial organisations and typically run at £200k per community project.
The Company is led by an experienced team. Dr William Bird, MBE, is a world leader in creating the concept of a mass participation game. The Chairman is Mark Lund, head of McCann UK, the leading marketing group. Katherine Knight, formerly from the FA, is Marketing Director. Ian Simpkin, FCA, is Finance Director. Grahame Sewell, NED, has successfully invested in and exited a number of technology and healthcare businesses. Peter Dines represents the interests of Mercia Fund Management, who have invested £350,000 in this round, their second investment in the Company.
We are now able to demonstrate that peoples’ behaviour continues beyond the period of the project, providing evidence that can have an enormous impact on prevention of disease across a community. This is helping to attract major partners such as the Tesco Charity Partnership and Sport England, who are expected to support the Company in rolling out a substantial nationwide project.
Funds are required to support rapid growth, including additional personnel, equipment and investment in marketing. The Company will seek an Exit in a 3-5 year timetable, with the power of evidence and value of data gathered by the Company likely to be substantially value enhancing.