PORTFOLIO COMPANY POWERLINKS MULTI MILLION POUND INVESTMENT
ENVESTORS PORTFOLIO COMPANY POWERLINKS POWERING TO THE FORE WITH MULTI MILLION POUND INVESTMENT BY FORESIGHT
ENVESTORS are delighted to announce that our portfolio company POWERLINKS has received several million pounds of growth capital from FORESIGHT.
POWERLINKS is a software platform which automates the buying and selling of personally relevant and user-friendly ‘native advertising’ and are emerging as a leader in their field. They connect advertisers and publishers and ads are bought and sold in real-time, based on precisely defined customer interest profiles which are then augmented by POWERLINKS’ unique ‘Personal Relevance’ data. The advertisements are visually styled to align with the surrounding webpage or app, thereby delivering a non-intrusive, ‘native’ user experience. This provides advertisers with a seamless route to scale with personalised messaging, superior engagement levels and a significantly lower cost of customer acquisition.
The capital injection follows a year of success and growth and will accelerate POWERLINKS’ expansion into the US. They plan to add to their sales, client services and technology teams and will partner with global customers to roll out support in dozens of new markets, having recently expanded into Amsterdam and Berlin. As part of FORESIGHT’s investment, the POWERLINKS management team has been further boosted with the appointment of Alex Rahaman as Chairman and Mickey Christodoulides as Finance Director.
Founded in 1997, FORESIGHT VCT plc is a generalist fund aiming to provide investors with attractive returns from a portfolio of investments in fast growing, unquoted UK companies.
‘POWERLINKS is poised to drive exponential growth for our customers, by meeting the challenge of automating relevant, personalised advertising to busy consumers who are overwhelmed with choice. This investment will accelerate our expansion and innovation teams and we are delighted to have Foresight’s backing and shared vision’. Kevin Flood,CEO, POWERLINKS
‘POWERLINKS represents an opportunity to back a high growth business, operating in an exciting segment of the fast growing AdTech sector, with a strong management team and well invested platform. POWERLINKS has delivered exceptional growth and built fantastic client relationships’. John Cordrey, Investment Manager, FORESIGHT
‘ENVESTORS are delighted at the success and continued growth of POWERLINKS, following on from the previous round of private investment into the company which we facilitated. They are true innovators in a highly competitive sector, and we know that this investment will put them at the forefront on a global scale and will be well received by our own introduced shareholders’. Scott Haughton, COO, ENVESTORS
This post was created on April 12 2018 by Juliet Brine