DIGINIUS: TRAILBLAZING TECH, SIMPLE SOLUTIONS
ENVESTORS magazine preview
First, let’s start with the statistics. Over 4 billion people are now online, which means an astonishing 53% of the world’s entire population has access to the internet. A recent report revealed that the average internet user now spends around 6 hours each day using internet-powered devices and services – that’s roughly one-third of their waking lives. If we add this together for all 4 billion of the world’s internet users, we’ll spend a staggering 1 billion years online in 2018. 75% of these people are active users of social media – 3.19bn to be exact. Businesses know this and, quite simply, if they want to fully maximise and capitalise on their sales and marketing activity, effective online strategy is a must. However, with the vast array of channels, devices and formats, this can prove to be prohibitively expensive and complicated for small or medium sized businesses (SMEs). Cue DIGINIUS Insight.
Founder and CEO, Nate Burke, is an entrepreneur and ecommerce pioneer with over 20 years’ experience in the technology sector. He created his first internet business in 1997 and is a two-time nominee of the Ernst & Young Entrepreneur of the Year award. US born, he launched London-based DIGINIUS in 2011. His management team has a similarly powerful pedigree with previous, senior positions held in multinationals such as Google, RBC Capital Markets, Cisco and Telefonica.
‘Managing and monitoring their online activities can be a painful and costly process for SMEs’, explains Nate. ‘It can also be confusing. We have built a software solution that empowers organisations to achieve the maximum impact from their online sales and marketing activities. We make the process much, much simpler and guide our clients through the entire process in order to get them the best possible results: their social media campaigns and all online advertising, their website ‘health’ such as monitoring the performance data and organic search ranking. We manage all stock-related data feeds including automated price adjustments, we monitor their competitors’ online prices and marketing activities, thus giving them a competitive advantage. We can provide ‘lead intelligence’ solutions such as identifying which companies have visited their website and which of the services they are interested in. We also equip our clients’ inhouse teams to become experts in online advertising and provide hands-on, first-rate management.
Ultimately, our software will benefit any company that generates sales leads or transacts online exponentially, although it has been designed specifically for the needs of SMEs. Our algorithms enable our clients to make smarter, quicker decisions, reduce their operational costs, provide at-a-glance insights into all of their online activity and thus maximising all returns on investment. Our Saas platform can be licensed anywhere in the world by any business and we currently have a customer base of around 80 clients, including Dreams, the bed manufacturer and top of the Sunday Times BDO Profit Track 100 league table. Our sales are growing in the UK and we are currently working on licensing agreements in Sweden, the US, China and South Africa. We’ve been developing, enhancing and optimising our solutions since 2011 and have created enterprise-grade software but at an affordable price. We guarantee our clients a transparent, manageable system that will revolutionise their online activity’.
The team are now seeking £500,000 – of which £237,000 has already been advanced or pledged – to scale up their activity, further growing their sales team, automating the ‘on-boarding’ process and recruiting for their finance team. DIGINIUS are a further example – if any were needed – that today’s complicated and sophisticated technology can, in the correct hands, make online life conversely far more simple. Genius.
This post was created on August 3 2018 by Victoria Maby